Call of Duty cash cow will be milked completely dry

Let's go back to the year 2005. That autumn, RedOctane released a game called Guitar Hero. It was pretty successful, so it spawned a sequel, Guitar Hero II. That came out on the fall of 2006. One year later, Rock Band first popped up. Then, in the span of around two years, video game publishers lost their minds, and published approximaely 800 music rhythm games. Now you have a situation where not even The Beatles can make Rock Band big again. The lesson: don't saturate the market with same-y games too suddenly. With that in mind, laugh: Activision has created a “dedicated [Call of Duty] business unit that will bring together its various new brand initiatives with focused, dedicated resources around the world.” “Brand initiatives,” folks. Get ready for, like, 900 new Call of Duty games in the next few years!